✅Development of semantic core, key requests, user search requests. We search data, analyze it, and think about how to use it for the client's website.
Lifehack from us: use keys in reviews and comments.
For example, on the Coronavirus Vaccination service page, we can only indicate the official variants of the name of the virus: "coronavirus", "COVID-19", "SARS-CoV-2 coronavirus infection". But ordinary users often use other, unofficial formulations.
The most popular one is the corona vaccine. In such situations, we do not get lost, but look for solutions. In this case, they simply left a review about the service on the page with the key "corona vaccine" written in it.
✅ Work on filling the site with content.
To this array of work, we include the creation of new pages, the expansion of the current versions of the site pages (adding new blocks with information, the functionality of leaving reviews, etc.).
As we already wrote in our case "Clinic website from scratch", a blog is a working tool, because well-tuned SEO-optimization of blog articles helps to attract real customers. Articles provide opportunities for writing materials with SEO in mind, allow you to mention common diseases, list symptoms, reveal the specifics of a specialist's activity, etc.
For correct and effective setup, a competent SEO specialist is needed. It is difficult to find such a specialist, so you need to approach the choice responsibly.