— Quite a large percentage of people (60%) who sometimes have trouble finding a travel companion.
— People who travel up to 5 times a year do not experience such problems, because in their surrounding you can find a companion for such a small number of trips.
— Potential target audience - these are people who travel more than 5 times a year or prefer extreme vacations, for which it is harder to find a travel companion.
But what does such a target audience do?
- Cancels or reschedules a trip because does not see this as a problem;
- Finds an author's or group tour in the composition, which automatically has fellow travelers;
- Travels alone
- As part of extreme hobbies, they travel with clubmates
Thus, our service will have to compete with all these analogues to solve the same problem. Despite the fact that in our method there are more risks:
— it is not clear whether a person is psychologically suitable for you;
— for women - this is a danger;
— it is difficult to balance the budget according to the level of income
As a result, the target audience is reduced to this segment: people who travel more than 5 times a year, who for some reason do not want to travel on their own, as part of a group or author's tour, and also psychologically ready to take the risk of traveling with a stranger
A large number of competitors with a free model, without monetization. At the same time, the oldest Russian-language service does not have clients for renting advertising space.